By now, when it comes to online insurance marketing, you have probably researched and heard about a lot of clever ways to get your name out there and try to best the competition. When all is said and done one thing you need to remember is that it’s all about the customer experience. Gathering feedback will allow you to consider what they like and what they don’t like. Using their recommendations and concerns will help you to change your company’s tactics or direction and increase customer retention.
Below are some key areas insurance agents should focus on to build a strong foundation for online marketing efforts. Everyone has access to this information, but it’s how you implement it that determines your failure or success, then you can add to and build your marketing tactics into a winner!
- Optimized Website
All of your marketing efforts online should point people back to your insurance business website. In order to create an optimized website that will serve as your ‘home base’ on the Internet (so you’re easily found), you need to do the following:
- Incorporate keyword strategy
- Have a visibly appealing layout
- Include a call-to-action on every page, and
- Make sure your content is relevant and newsworthy
- Social Media
Social media has become very popular rather quickly, and now serves as a great way to build brand identity and generate insurance leads. Fully complete your profiles and engage on sites such as Facebook, Twitter, LinkedIn, YouTube, Quora and Google+.
Blogs have been proven to be one of the top lead generators for insurance online marketing, so it’s wise to build one and post to it at least twice a week. You want the content to be relevant, newsworthy, keyword rich, and consistent. Having guest bloggers every once in a while will also be helpful.