It takes a lot of hard work and dedication to put together a successful insurance Internet marketing campaign. A website smartly designed, social media content, and unique landing pages are all important components of a marketing plan, but there is so much more to consider and implement.
Remember that all marketing needs a strategy and a goal. For example, try something new, like posting a banner if the company hasn’t done so in the past. Start a newsletter that tells about new service and product roll outs that might interest visitors to the website.
Constantly promote the website
Promoting the website on all marketing can create substantial results. This can provide a lot of word-of-mouth referrals and increase traffic to a site. This could include business cards, brochures, emails and, of course, social media.
Video testimonials show how satisfied others have been
Identify the happiest and most influential customers in a collection of mini-video testimonials. A brief and tactful video testimonial can help to impact business growth. For instance, a short Instagram video recorded and displayed on a smartphone can be fun for the insured and for viewers. Use them online for marketing purposes and display them in-person when actively selling at conventions.
Community involvement really works
Savvy agencies and their employees are becoming increasingly involved in local causes to support their communities, and this really pays off dividends. Having a high profile as an active member of the community can really help to get people on board and using your services as opposed to another agency. These types of efforts are really good for generating new clients because most people are inclined to support businesses striving to make their community a better place to live.
Tracking metrics provides useful information
Most agencies understand the importance of tracking metrics. By tracking where new business opportunities are coming from they then know which marketing efforts are paying off. Tracking the number of policies per client enables agents to know whether they are building deeper relationships as well.
Great customer service should be a priority
There are certainly hundreds of other tactics and ideas for being successful at Internet marketing, but none more important or savvy than customer service. It’s not a secret tactic, but it is, by far, the most effective one. People appreciate it when they are made to feel special. When agents provide customers with outstanding service, those customers often show their appreciation by giving helpful and rewarding referrals.