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3 Cost-Effective Marketing Strategies for Insurance Agents

All insurance agents need to market themselves, but not everyone has a huge budget for large ad campaigns. There is no need to fret because there are numerous insurance marketing strategies available that will not break the bank.

1. Networking

It typically does not cost anything at all to attend networking events and rub elbows with other people in your industry. You may not see immediate effects, but by making connections, you are helping yourself in the future.

2. Referral Program

You can use your current customer base to draw in even more clients. A simple way to do this is with a referral program. This means a current customer receives a discount or coupon if he or she refers someone over to you for a consultation. Whatever your incentive is, it pays for itself when you draw in a new client.

3. Go Online

It does not cost anything to create social media pages. It is 100 percent free to set up a Facebook profile, Yelp account and Twitter page. More people are looking for new businesses through social media, so make sure you can be found.

Try out these cost-effective insurance marketing strategies to see what works for you. You may be surprised the kind of business you can pull in through a minimal financial investment.